YCN Awards Brief: Create a campaign that “visualises hearing loss”.
I decided to visualise hearing loss through the analogy of trapping anything that’s audible, inside a bubble. The bubbles feature throughout all touch-points in the campaign. Shown here are three of the posters I designed, keeping to the Action For Hearing Loss colour palette as stated in the brief.
I created a mobile game with the intention to raise awareness of hearing loss and deafness. The aim of the game is to pop as many bubbles as possible in order to keep the volume of noise playing through the headphones to a minimum. If too many bubbles build up, the volume exceeds a safe limit and therefore it’s game over.
The target audience I chose was 6-25 year olds so I thought having an app would make for a good touch-point.