![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/b754ffa8-f61a-4333-9c56-ef2252903ccb_rw_1920.jpg?h=615379f7aa9bd5fac1f14e6fed64f857)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/0115ec57-2789-4a3b-96fe-0b763380f794_rw_1920.jpg?h=d8e66d8abbafd766b106124c05dd9fb9)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/c97e2f20-2c84-4cc1-853f-dcf83ad4384f_rw_600.png?h=f15e395e28e02b6a07ef13e3a990eb32)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/8143fec0-64a7-4ba7-8e99-a43589fa2bad_rw_600.png?h=a3af5e9ffd142d26d66bd61297359f88)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/d19da250-1b87-414b-91e2-6603baffc03d_rw_1920.jpg?h=6f6747f28328298fac7a8707b85457d4)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/9d1b0d1b-6368-4a39-be22-d95914f08ea9_rw_3840.jpg?h=d1790f969cab62c1e26609bbcadfff5b)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/977ca686-153a-4a08-9144-0d43a0357a74_rw_3840.jpg?h=d5b253ba58147b1f1bdc398de27ddb68)
2015 - Packaging design: Hardy's Limited Designer Edition wines.
This unofficial brief was part of my Creative Projects module.
The brief was set by Hardy’s to design a creative secondary packaging solution (a gift pack) targeting a new audience. I chose Yuccies as my target audience and so I designed the logos of both the red (Merlot) and white (Pinot Grigio) in the style of the stereotypical “Yuccie girl/boy”. The message Hardy’s intended for the gift packs was “fun, playful and exploit the stereotypes” so I designed the inside of the box to be icons of things Yuccies love e.g social media logos, starbucks and glasses.