2015 - Packaging design: Hardy's Limited Designer Edition wines.
This unofficial brief was part of my Creative Projects module. 
The brief was set by Hardy’s to design a creative secondary packaging solution (a gift pack) targeting a new audience. I chose Yuccies as my target audience and so I designed the logos of both the red (Merlot) and white (Pinot Grigio) in the style of the stereotypical “Yuccie girl/boy”. The message Hardy’s intended for the gift packs was “fun, playful and exploit the stereotypes” so I designed the inside of the box to be icons of things Yuccies love e.g social media logos, starbucks and glasses.
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