Blast From the Past Brief: Create a copy-led communication campaign to make this blast from the past (Salt & Shake crisps) the ‘must have’ product for 2019.
Product: Salt & Shake Crisps
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/43d1151f-505a-4dd5-8d4f-fa4c6f437bea_rw_1920.jpg?h=fe94597a8d815cc734826f9ba8aa30c0)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/b529bb12-72a8-4f00-9af8-c90753a401a8_rw_1920.jpg?h=f7950c9a2be253a07a7d8b2346f35242)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/75311964-953b-4447-9f93-dd8575700683_rw_1920.jpg?h=f807d0375b11dfcded95c3ab06001641)
I designed a series of posters focusing on 80’s nostalgia, targeting those that grew up in the 80s and young people that find the 80s to be trendy. I used objects that were popular during the era to convey the message of nostalgia and combined it with a more contemporary collage layout.
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/8737e0b3-2af8-4b2c-bee0-3a71e20b6aa5_rw_1920.jpg?h=7c1e93d75ba06fdc3be75be549181516)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/a704085f-f4d9-4a29-964d-30591c4aa701_rw_600.gif?h=911560568e1f26b32301296cadfa9c04)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/388a3d9a-7051-41d8-987f-6040c944188d_rw_600.gif?h=64e13ef1b4d349fb5325dc542b337e95)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/7f60a437-ff92-41ab-ad7c-cbc902f38070_rw_600.gif?h=b1d7525f11add61769766dfe1f1b3577)
Additionally, I created a short 6-second advert that could be used on Instagram for example, and a series of GIFs that could be posted when sharing on social media such as Twitter and Facebook.
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/805081f2-655b-4fd0-ae01-aa438d6c13b9_rw_1920.jpg?h=40c54746b8fdb53a2f5c09b97caeb502)
![](https://cdn.myportfolio.com/22b3cb66ef1e8984fac670bcedd52ee7/34785429-b7a7-4078-a6d0-6ee24b1e6dab_rw_1920.jpg?h=edf896a0d2788b22868ccd55cb97c854)