Blast From the Past Brief: Create a copy-led communication campaign to make this blast from the past (Salt & Shake crisps) the ‘must have’ product for 2019.
Product: Salt & Shake Crisps
I designed a series of posters focusing on 80’s nostalgia, targeting those that grew up in the 80s and young people that find the 80s to be trendy. I used objects that were popular during the era to convey the message of nostalgia and combined it with a more contemporary collage layout.
Additionally, I created a short 6-second advert that could be used on Instagram for example, and a series of GIFs that could be posted when sharing on social media such as Twitter and Facebook.
